Thursday, February 21, 2008
Services
Susan works with established companies and start-ups of all sizes on social media, media, hyper local, social search, community and deep vertical businesses. She has also consulted on executive decision-making, building teams and processes in turn around companies and start-ups, and on integration strategies for larger companies with diverse business portfolios.
After spending the past 2 years running the most visited online dating service on the net, she is particularly passionate about projects with customer acquisition, lead generation, viral distribution and people matching components.
She is also an avid and experienced blogger and has taught many workshops on blogs and social media.
Susan has done everything from writing vision statements, business plans and product documents, to helping companies write and deliver RFPs, hire vendors and partners, and optimize revenue.
Deliverables for projects Susan does could include the following types of output:
o Positioning plan and business strategy for start-up to take out for funding
o Strategy and product vision plans & facilitation, with execution LOE and timelines
o Revenue optimization plan for premium services and/or advertising business
o Editorial and community site development, particularly as a complement to an existing vertical or niche
o Product development plans related to social media, social search, deep verticals, life stage businesses, media & community sites, hyper local, and personalization tools.
Community development and hyper local or niche audience development plans including:
o Vendor appraisals/recommendations
o Blog and social media tools development and positioning
o Success metrics and tracking
o Staff /community training
After spending the past 2 years running the most visited online dating service on the net, she is particularly passionate about projects with customer acquisition, lead generation, viral distribution and people matching components.
She is also an avid and experienced blogger and has taught many workshops on blogs and social media.
Susan has done everything from writing vision statements, business plans and product documents, to helping companies write and deliver RFPs, hire vendors and partners, and optimize revenue.
Deliverables for projects Susan does could include the following types of output:
o Positioning plan and business strategy for start-up to take out for funding
o Strategy and product vision plans & facilitation, with execution LOE and timelines
o Revenue optimization plan for premium services and/or advertising business
o Editorial and community site development, particularly as a complement to an existing vertical or niche
o Product development plans related to social media, social search, deep verticals, life stage businesses, media & community sites, hyper local, and personalization tools.
Community development and hyper local or niche audience development plans including:
o Vendor appraisals/recommendations
o Blog and social media tools development and positioning
o Success metrics and tracking
o Staff /community training
# posted by Susan : 3:20 PM
